When you’re a phone service no one’s ever heard of, and you’re actually transparent and honest, how do you get that point across? With Visible, we did it by working with an honest, up-and-coming Dan Levy, to help us pull back the curtain on the usual advertising tropes, letting the audience in on the gag with Visible’s trademark self-awareness (which is another thing we created on their behalf).
In a world full of phone-obsessed people, how do you get someone’s attention long enough to look at your ad about their favorite thing: Phones … ?
Ideally, you have a celebrity yell at them to look up from their phones.
WAIT!!!! (see, now I’m yelling at you. It’s working!) … This next spot was meant to be seen on glorious 60” televisions. While I wouldn’t dare demand that you cast this at home, I’d kindly ask you to at least go full-screen. Thank you.
And then we did 6-second ads, cuz attention spans.